Fall in love with your marketing team all over again.

Stop being mad at your marketing team. Hire an expert business ghostwriter.

How does an expert business ghostwriter support a marketing team?

The benefits of hiring an expert business ghostwriter are nuanced for every business that uses our service. As an addition to a marketing team, ghostwriters play a highly specialized role. At our shop, we are most often asked to create new content or augment, expand and leverage existing content. In order to do this, we begin with conversations that focus on finding clarity, working toward consistency, maintaining togetherness, and being thoughtful enough to ask about the needs of all the stakeholders.

How does what you do compare to what a copywriter does?

Rather than hint around about the kind of quality of an expert business ghostwriter, we’ll show you by using the example of writing a press release: Writing a press release isn’t just writing a press release. Yes, there’s a release, and while some people stop here, we don’t. Instead, we prepare a press release folio that also includes the following:

• A set of direct communications (letters or emails) for key stakeholder groups

• A media strategy, including a point person, and a set of approved talking points

• A process for leveraging and backlinking content through social channels

• A process for sifting through responses for sales support and direct follow up opportunities

Most marketers aren’t writers.

The marketing teams we know work really hard, and that’s without being asked to write ongoing content. Adding an expert ghostwriter to work alongside a marketing team is like greasing your marketing wheels. With a regularly updated portfolio of well-crafted language, they use the material in any way they wish. By supporting your marketing team with an ongoing hand-written business content, you’ll set them free.

Google notice$ intere$ting conversation$

People who own a business want to know, but no one really knows what Google thinks. When creating digital content for a marketing or web team, an expert business ghostwriter puts the client at the center of an engaged and interesting conversation. This is achieved through every means possible, but mainly a decent budget and dogged determination: leveraging and creating content that supports consistent messaging, across all platforms. This much we do know: when a business finds itself in the middle of an interesting conversation, Google notices.

Fall in love with your marketing team all over again. Hire an expert business writer.

About The Unknown Write Shop

Based in Sarasota, FL, the Unknown Write Shop uses hand-written language to create bespoke messaging for thought leaders, businesses, and other organizations. We listen first, and then create unique communication, promotion and messaging goals.